Sabyasachi’s Mangalsutra Ad Triggers Backlash
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Designer Sabyasachi Mukherjee was brutally trolled on social media after pictures of his new jewellery ad campaign went viral on Wednesday. His new collection is titled ‘Intimate Fine Jewellery’.
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Mangalsutra holds religious importance it is not some fancy necklace or mala that you change according to your design. Traditional mangalsutra is mangalsutra this is not. Please leave our culture it is not hurting you.
@abhi gupta does Temple not the symbol of religious important? If so, then why there are nude sculptures. What about Kamsutra?
Gay…
How can a cheap necklace became mankalsutra without a ceremony and puja
@abhi gupta that wud be disrespectful but how is this disrespectful? it doesn’t have anything offensive about any god
@S K go buy it, but I wonder who will believe it as मंगलसूत्र. And tell your father also to wear manglsutr as per shown in this video
These days there is a trend of this type of ads to get more attention nothing else
It’s called negative publicity
Business people are very smart,they know the rules of the game
NEGATIVE PUBLICITY
@Kiya well thats a new word. But i’ll call myself rather straighforward, to the point and direct.
@Sandip Ghosh lol keep seething
@ROHIT DHIMAN Organizations are very much ready to take down such ad. They put it for a while get attenion and take down.
Its a risky move as it may lead to negative impact o n brand image. Brand should be neutral ? in such intolerant environment.
Sabyasachi – the face of woke fashion…
In the end, they’re just getting more publicity and that too for free
as they should
I had a fad for buying something Sabyasachi for my wedding, but I am just going to find alternatives now
Sabyasachi must have made a mangalsutra for himself too….I must appreciate that?…
Kudos to Sabyasachi!! Only backward thinking freaks would think its obscene.
Looks like everyone involved in the making of the ad don’t know the value of mangalsutra …..
May be it’s shot for some other purpose and they named it managsutra ad ….
Atleast know what u r doing folks ..else dont do ….
I think brands do this to ignite people for publicity. Like put everythin that offends almost everyone in the country…
I think advertisement also checked by censor board like OTT before broadcasting ,these days its a trend to follow negativity publicity to hurt sentiments of nonmuslim people ,I remember all these brand and no shopping from me in future ????
@S K if someone doesn’t watch the ad how will knew what’s wrong in it ? ?.
He is spreading awareness, if you don’t like it then why replying?
That is the best way to protest. Don’t watch the ad and don’t buy the product. Just don’t tell others what to do.
I am now beginning to believe that all these companies and people are hurting Hindu sentiments intentionally. This cannot be a mistake or coincidence.
@Shr Shr In my opinion, the scriptures of Hinduism are ahead of their time in terms of how one should perceive life. I don’t think if a person follows Hinduism in its truest form then he is soft-hearted, rather he is intelligent in both his mindset and his actions. He is close to achieving his divine being.
In my opinion the last time something became rigid in Hinduism was casteism. And that was so abysmal that we still face its negative consequences.
Sustain? Religion is not a race or a competition. It is for every person to feel liberated and have a meaning in life. Not compare themselves to each other to see who is winning in scale.
We should become rigid so that we get this in return sounds an awful like you are doing and changing things to achieve results. And what did Krishna say in Gita? They who work selfishly for results are miserable.
If your reason for rigidity had any validity in its reasoning then I would have had no objection but it is truly, no offence, a pathetic reason.
You don’t like them so you will become like them. An eye for an eye.
If you are deviating from the core of the teachings then are you even following Hinduism anymore?
This seems to just be a rigid, exclusive and intolerant cult with angry, miserable people plastering the name of Hinduism on top.
How people integrate Hinduism in their lives has been truly astonishing to me by seeing these comments. People don’t seem to care about what the religion is teaching rather care more about the other religion and compare themselves to it. Blindly follow anything that has been told by the so-called Brahmins(priests). Without ever bothering to truly understand their religion.
If you ever read any scripture, it will only give you strength, not weakness. Discard this misconception of Hinduism is *too tolerant* and *soft* It’s not. It just knows what matters in life and what doesn’t.
@S That’s true, but the reality that Hinduism has made the followers soft-hearted(as in to follow religion for peace and not for groupism) and for it to sustain in a world where 2 major extremist religions that has swallowed the major population, it has to become somewhat like them. We all know however much we become liberal and accept others, they are still gonna hate us untill we convert. This problem would’ve neved existed and we would have been following the liberty has Hinduism has to offer if India was a Hindu nation. But as that is not possible, I like and appreciate the change, however funny it may sound but I like that people have started to become rigid.
@The Third Door as I said rituals are subject to evolution and changes. Nothing is rigid and it should not be. Rigidity in my opinion causes intellectual stagnation. It is better if we move forward in a discriminating manner.
So my Hindu sentiments don’t mind if a groom wears Mangalsutra or sindhoor. And it is not that big of a deal.
The material of manglasutra is symbolic, at the core a marriage is union of two people and that the ad does not offend. If women wear it, don’t wear it, men wear it, don’t wear it does not make a difference in their actual marriage and union in the slightest. It is just a piece ti show union to society and has no health, relationship or supernatural benefits.
So whoever wears it is a non-issue in my opinion.
@The Third Door okay
@S and manglsutr is ment for women than why will a male wear it ?
It’s just failed practice by this company to show male with manglsutr so that there sell will increase .
The way they project in this add is an attack on Indian custom, tradition and culture.
Very often recently frequent attacks are made on Hindu culture, tradition (attire, bindhi, flowers, surname… ) faiths and distortedly depicted Hindu deities to test the patients.
One direct question to them can these media makers, pseudo intellectuals dare to do sarcastic comments/adds on religions like Christian, Islam?
Public have to think and teach them a lesson by demanding government to cancel their and associates add licence, Imposing heavy financial penalty, cancellation of the professional qualification of the maker and Imprisonment….
It is the leaniance and overpatients in the Hindu system giving a chance for some malicious elements
I’m not appreciating the way they are advertising it but I’m kinda happy that they have shown there that LGBTQ+ couples exist too. Good job with that. Else please find another way to advertise a thing like Mangalsutra.
@ginalinetti Poor guy is just saying that he doesn’t like it. I am perfectly fine with the ad but that doesn’t mean everyone must like it. He is entitled to his opinion and in a liberal culture, he shouldn’t be bashed for that. As long as he is not calling for a ban on this or hurting someone, chill yourself and let chill
@താര വർമ്മ exactly. you cant impose
the ‘others’ shouldnt be offended by a women showing skin.
@Anurag Pratap Singh why should there be a need of showing skin. thats the model and she wore a mangalsutra.thats all there is to the advertisement. shes not frickin pole dancing.
i think theyve advertised it perfectly well
Nowadays companies intentionally do these things to get attention
as they should
Why is doing something shocking considered as “modern”? I am a bengali and I used to be very proud of sabyasachi for furthering the Bengali heritage in his initial works at least. But this is not just distasteful but also humiliation of Indian traditions. Sorry but brand Sabyasachi is loosing credibility.
why is ‘this’ modern a bad thing?and how is it a humiliation? and to whom?
Hi Bips.. I love you
Right
I was always a little no not little a lot against Sabyasachi’s display of cleavages to showcase his designer outfits.. people often said wow that’s how you show a woman… And now see what levels a little ok drops down to..
There’s a huge difference between showcasing design in a tasteful manner and one in a very awful manner.. this is ofcourse awful!!!!
I hope he learns his lesson ?
@Aravindh SM सर main nudity ko gnda ya koi paap ka घड़ा nhi man rha agr wo उपयुक्त समय पर उपयुक्त उद्देश्य के लिये उपयुक्त जगह पर show किया जाये। अपने निजी कक्ष में रात को एक पत्नी का अपने पति के समक्ष nudity show करना उस स्त्री के लिये कोई अनुपयुक्त कार्य नहीं है मगर उसी स्त्री का सरेआम उसी nudity का similar show unaccepted होगा। आशा है आप समझ गये होंगे मेरे कथन का तात्पर्य। रही बात अन्य देशों में nudity को accept करने कि बात तो सर अपने शरीर की सारी अंगुलियों को एक बराबर नहीं किया जा सकता। कुछ देशों में वेश्यावृति भी लीगल है और सरेआम भी होता है तो क्या हम भारत में वेश्यावृति लीगल कर के सरेआम करने की छूट दें दें? तालिबान अगर अफगानिस्तान में महिलाओं को क़ानूनी रूप से बंधक बना रहा है तो हम भी देखा देखी वही काम कर लें? नहीं न? क्योंकि ऐसा करने से हम ब्लाइंड follower कहे जाएंगे न कि मॉडर्न और so called highly स्कॉलर। हर देश, राज्य या क्षेत्र की अपना निजी पहचान होता है फिर वो चाहे सांस्कृतिक हो या राजनैतिक। और उस पहचान को बनाये रखना हमारी जिम्मेवारी।
Then ban bollywood movies
@Kundan Kumar nudity is legal in a lot of countries.Slowly it will start showing up in different places.Need not worry.I can’t understand why you see nudity as a sin.
@Kundan Kumar okay cool i understood your argument but see the problem always lies in the eyes of the viewer. If someone can make such ads more power to them, but after airing such an ad they know that the public will kill them ?. My argument is anything should be aired, why does everyone have a problem!!! Regarding traditional beliefs and all, having traditional beliefs is good, but why do people have to get offended if something which is not per their belief is shown to them!! that ad is not telling people to become nude and show their mangalsutra. There is also an art in showing undergarments which people won’t understand. I see alot of things which are not per my beliefs but i don’t go and create a problem and this is not about this ad im talking in general about everything, look how people are commenting on mohammed shami just because he didn’t bowl well. Anything that doesn’t happen as per their taste they will tear it apart. Who gives them the right to do that. See they got what they wanted , the ad was pulled down. Look at dabur’s ad which was pulled down what was wrong in that tell me? Its not about what should be shown and what shouldn’t or views and all. Its about people having a problem with every damn thing. And regarding views!! Views don’t always convey facts and reality including mine and just because we have views doesnt mean they we are right and something else is wrong. People should stop viewing around and start dealing in facts and reality.
@Sandip Ghosh ha ha ?. Sir either you didn’t go through my words thoroghly or you are determined not to think about other’s views. You said that you watch whatever being shown on TV but you missed my points. None of any ad makers have made and telecasted such ads using skinshow illustrating how to wear sanitary pads, how to wear and use condoms, how to use menstrual cups, how to perform acts of sexual pleasure using lubricant oil purposely made for such acts. All such ads currently being shown anywhere across the world are using symbolic figures/pics etc. Why so? If you’re so bold and so called modern and highly literate ad maker then you must show models performing that acts in place of using symbols/images. If you’re showing an ad about menstrual cups telling how to use it perfectly so you need a girl/lady performing insertion of that cup into her vagina. What’s wrong in such video as per your views? As per your own words – nothing, isn’t it? Similarly, rather than using symbolic signs a highly literate modern ad maker should hire a model and ask him/her to wear condoms and make an ad filming such act. Then air such ads while you watching a family show in front of your TV set. Is there anything wrong such in such ads? Afterall such ads will clear the myths linked with that products, isn’t it? But unfortunately I have not seen such ads containing nude acts even in the so called modern and developed countries. Buying sanitary pads for your mom, sisters or wife is nothing abnormal but advocating nudity by any means is not a normal ideology which you’re supporting. Mangalsutra ads is more and less linked with religious views of so called major community in this country so ad makers must act and show accordingly.
बहुत शर्मनाक है, इस तरह के एडवरटाइजमेंट से हमें अत्यंत निराशा हुई है। Shame!
No wonder Indian advertising is always” do anything for money ” ??
They messed up.. with core audience..
I mean mangalsutra is very connect with religion value !! Right
No. Ones who are religious and get offended by this ad would anyways not buy Mangalsutra from a store.. They order it from their “trusted” Gold smith!! ” The traditional way”
Such a shameful Act. you should focus on design rather than selling nudility.