Bhima Jewellery’s moving ‘Pure As Love’ ad featuring a trans Woman
Contact us to Add Your Jewellery
#BhimaJewellery #PureAsLove #TransWoman @Bhima
A few days ago Bhima Jewellery won over the internet with one of the most beautiful ads called 'Pure As Love'. It celebrates the journey of a trans woman. A trans woman is a woman assigned male at birth, and often has trouble fitting in because of regressive societal norms. This beautiful ad imagines a different world..
Video courtesy:
Kudos to Bhima and Meera! This journey was so pure and amazing.
I just watched this girl’s interview on Josh talk…….and what a courageous person she is!!!
Same here
Sameee
Mee too ???
Me too
Me too
Respect the person who came up with this idea and Bheema who were brave to make this ad in a country where all LGBTQ+ community is considered somehow bad and this thought is passed down to generation to generation. This is an inspiration for everyone. India is changing guys.
@Laura Cornwell well?? Care to explain pls? I really just wanna learn
@Laura Cornwell also your last paragraph doesn’t make much sense to me. Could you rephrase that? Cause you’re implying that I’m teaching trans people to kill themselves or something? Is that what you said?
@Laura Cornwell see this is what happens when you’re biased and look at a topic of discussion. I’ve explained why the suicide rate is soo abnormal multiple times above so I’m not in the mood to type all that again. Read through them if you want the answer.
Also you’re not being precise in what you’re trying to say. Are you implying that your community does not have high suicide rates? Cause I can point you to a multitude of censuses and studies, from both sides of the political spectrum which shows that it does in fact exist. Are you disagreeing with that? Cause that’s what your first two paragraphs are implying ?
@Nick Hyuga I have a difficult time quantifying the experiences of people other than myself. I have met other trans people. I haven’t personally known anyone who committed suicide.
Any anomalies in people can lead to higher rates of suicidal ideation. Soldiers and Police struggle with PTSD. People with substance and sexual dependence. People who are in economically depressed areas. Suicide has many faces.
As for trans gender individuals, I would also question study efficacy in relation to a community where certain percentages of people live two lives. Also, the population has so many different avenues they may choose. Some only dress occasionally in opposite or gender fluid ways. Transpeople are not a large percntage of the population either, on top of many who do not let family or friends, coworkers or church associates know of this other side.
Then, they hear the remarks from others who may not suspect this person is part time or considering full-time transition. Either way, transgender people will always be here. To say things that make suicide sound like an inevitable possibility for a high percentage of transgender people, does little to “save” them from themselves.
“Oh your transgender, have you thought about killing yourself today?” “Now son, you’re not a girl. These transgender people are mentally ill, unstable. You will end up a suicide! I have read the studies!”
Do no harm. My therapist, Dr. Kate Thomas at Johns Hopkin Sexuality Clinic/Baltimore, didn’t bring up suicide as an alternative to the misery the studies you speak of. There are also studies that suggest transgender suicide isn’t so much being transgender, but facing a barrage of disinformation, religous and authoritarian radical conservative anger and fear. Throw in politics, and I question whether such pressures don’t relate to transgender people having higher suicide rates. When fifty percent of the adult voters are pushed to dislike the term transgender in the United States, how can there be no effect?
If you plan to counsel individuals, I certainly hope you are upfront about your feelings of transgender suicide rates. It would be unprofessional to push some one wondering about being transgender, to kill themselves. Give them a chance to find a therapist that is supportive.
@Laura Cornwell Well I doubt you know more than me, cause if you did you would’ve realised that anecdotes are not a form of evidence. Just cause you’ve never experienced it doesn’t mean that no-one else in your community hasn’t. The abnormally high suicide rate in your community is pretty well documented and a multitude of studies ans censuses conducted throughout the years show this. The fact that this high suicide rate exists is not something people argue about, cause everyone knows it exists. The thing people disagree on is the cause of this high suicide rate, and I gave my educated guess on it in an earlier comment. What’s your opinion on it?
More than the concept, accepting this kind of a concept for a jewellery ad is unbelievable. Its not just spending few crores in the name of corporate responsibility, rather this kind of approach by business houses towards society in true sense fulfills the responsibility. Kudos to Bhima!
That’s very good point. Until I read this I forgot how jewelry ads tend to be conservative for the older, as they are usually wealthier, audience so this is such a pleasant and beautiful surprise.
Accept the person as they are, and respect.
India, the perpetual apartheid, a thousand plus years now. European models but born in India parade on and on…
Everyone has the right to live in this world with respect and dignity. Bhima Jewellery has taken a wonderful subject. Fantastic advt.
Bhima you are one step higher than your 916 pure gold,Hatts off to this concept.congratulations .
correct
Ysss
Very true… ??✌
Her pure smile during her wedding made me emotional… stay blessed 🙂
@Navin Sawkar why wouldn’t they?
Do transgender people get married?
@Navin Sawkar yes they get married like anyother person
Wonderful ad❤️ Happy to see my India towards a progressive way ❤️ and ads like this can really bring a change in mind of people.. especially those who are so conservative!!
So happy to see this… society has changed a lot… Big salute to Bhima jewellery…?
So beautiful ❤️ Face of a changing India. Progressive messaging without falling into the political trap, yet unfortunately it’ll be receiving hatred and backlash for doing and saying the right thing.
After reding news article about this jwellery ad , I’m watching from North haryana ….?? ad that touches our heart❤️..
I’m also from the same place that u r..and totally agree with u..the corage and the love behind this concept is really commendable
Really very heart touching ?
ഇത് ചെയ്യാൻ മനസ്സ് കാണിച്ച ഭീമയ്ക് ഒരു salute???
India, the perpetual apartheid, a thousand plus years now. European models but born in India parade on and on…
I saw this ad n didn’t bat and eye lid. I thought it was a lovely story n great how accepting they were. I was actually wowed by it.
I guess most ppl thought like me. It was well done. Beautifully presented.
I wish all ppl were just accepted by their family with love n supported.
ഈ ഭൂമിയില് എല്ലാവര്ക്കും ഒരു പോലെ ആഗ്രഹങ്ങളും, പ്രതീക്ഷകളും ഉണ്ട്… അവരുടെ ജീവിതത്തില് നന്മകള് മാത്രം ഉണ്ടാകട്ടെ എന്ന് ആശംസിക്കുന്നു ??
Its good to see that there are still few people who think of making such a beautiful ad and give the happiness to the people who are just like us, who deserve love respect n freedom.
Finally, someone got the enlightment to distinguish right and wrong.
Accept nature as it is,
Everything is beautiful.
മാതൃഭൂമി ന്യൂസ് പേപ്പറിൽ കണ്ട് ഇവിടെ എത്തിയവർ ??❣️
Njan?
Ys bro
?
Me
?
I came here after watching her interview. What a courageous woman she is ?
Respect each other irrespective of the gender and their choices